UNLIMITED SUPPLY with Digital Music News The Billboard exodus continues. TikTok Trends for 2026 and are Julie and Max back?
Jan 21, 2026
The discussion revolves around intriguing industry shifts, including the rising popularity of TikTok and its trends for 2026. The hosts delve into the notable departures from Billboard, particularly Hannah Karp's move to Warner Music. There's buzz about Julie Greenwald and Max Lousada launching their new venture, 26.2. Meanwhile, Threads is reportedly surpassing X in daily users, and there’s excitement around the resurgence of viral tracks like Taffy’s and Sean Kingston's collaborations. The podcast is packed with insights into the evolving music landscape.
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Merlin Joins Majors On Udio
- Merlin's deal with Udio follows the majors' path and reduces platform risk for the indie label group.
- The agreement raises unanswered questions about artist payments and attribution for Merlin members.
Max And Julie Launch 26.2
- Former Warner executives Max Lousada and Julie Greenwald launched two UK companies named 26.2 after leaving the major.
- Lars Murray frames the move as a possible comeback with few public details available so far.
Hannah Karp Joins Warner
- Hannah Karp moved from Billboard to become EVP and chief communications officer at Warner Music Group.
- Lars Murray notes this as part of a broader exodus from Billboard and a loss for the publication.