Slate News What Next | The Womanosphere Wants To Make America Hot Again
Aug 25, 2025
Emma Goldberg, a business features writer for The New York Times, discusses the rise of the 'womanosphere,' a sphere of content aimed at conservative women. She delves into Katie Miller's new podcast, exploring whether it can match the impact of the manosphere. The conversation covers right-wing female influencers reshaping feminism narratives and intertwining personal wellness with conservative values. Goldberg also highlights how the pandemic has influenced Gen Z's media consumption and the complexity of balancing traditional roles with modern ambitions.
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Podcast As Personal Rebrand
- Katie Miller launched a podcast after leaving her role working for Elon Musk and while married to Stephen Miller.
- Her show's launch video framed podcasts as a way to "be in her own words."
Soft Interviews Humanize Politicians
- Katie Miller positions light, personable interviews to humanize political figures and soften policy perceptions.
- Her J.D. Vance episode prioritized relatable chat over hard policy interrogation.
Lifestyle Is The Entry Point
- The womanosphere bundles lifestyle, wellness, and faith into content aimed at conservative young women.
- Hosts like Alex Clark and Allie Beth Stuckey tailor nutrition, family, and religion messaging to that audience.
