When marketing, dentists tend to list their selling points rather than focus on the reputation they’re trying to build. Here’s the problem with that approach … without a core brand you look just like everyone else. On this episode of the Dentist Money™ Show, Ryan welcomes Grace Rizza, CEO of Identity Dental Marketing, to discuss how branding creates patient loyalty. Need answers to your financial questions but not ready for a full-service wealth manager? Check out our new Dentist Money Membership program. Are you ready to fully outsource your financial planning and investment management to a financial advisor who specializes in working with dentists? Check out our Private Wealth Management service.