New Frontier: The AI, ecommerce & entrepreneurship podcast Adam Heist on Surviving & Thriving on Amazon FBA in 2025 (with Trump Tariffs, Tiktok Ban & RUFUS / COSMO)
Jo and Max welcome Adam Runquist, better known asAdam Heist, a seasoned e-commerce entrepreneur and Amazon FBA YouTube educator with 25k subscribers.
Adam shares his journey from a structured corporate career to selling on Amazon, detailing his pivotal moment of realization that pushed him to leave the corporate world. He discusses the strategic moves that helped him scale and exit multiple businesses, emphasizing the importance of balancing risk with careful planning.
The conversation then dives into the evolving landscape of Amazon, from its early Wild West days to its current state of professionalization. Adam breaks down the impact of logistics constraints, rising operational costs, and the necessity of brand differentiation in an increasingly competitive space.
He also shares insights on major industry topics in 2025 like the Trump tariffs, the future of TikTok, Amazon’s AI-powered shopping assistant, RUFUS and new back-end algorithm COSMO. With an in-depth look at how Amazon’s algorithmic changes will affect sellers, he stresses the growing importance of adaptability and understanding the nuances of customer targeting.
Wrapping up, Adam reflects on his minimalist lifestyle and what truly brings him fulfillment, from creative pursuits like playing music to traveling and meaningful conversations. He discusses his current projects, including his own private label brands, consulting for a nine-figure seller and continuing his YouTube content.
This episode offers a blend of e-commerce strategy, personal growth insights, and industry predictions—perfect for entrepreneurs navigating the shifting world of online business.
This podcast is brought to you by Ecomtent and Amazing Wave.
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