The Powers That Be: Daily Media Monday: CBS News Blues & Fox's Mainstreamification
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Feb 17, 2025 Jon Kelly and Dylan Byers dive into the shifting landscape of media, focusing on Fox News's newfound acceptance among blue-chip advertisers. They explore the internal struggles at CBS News while examining the volatile state of print publications. The duo considers the future of the magazine industry, emphasizing the need for innovation beyond traditional formats. Discussions highlight how political changes are reshaping advertising dynamics and viewer engagement, as well as the impact of technology like AI on print media.
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Fox News Mainstreamification
- Fox News, despite strong ratings, previously repelled blue-chip advertisers due to its conservative image.
- Post-election, over 120 blue-chip advertisers, including Amazon and GM, have returned, signaling Fox's mainstream acceptance.
Fox News Business Model
- Fox News's large audience, combined with its carriage fees from cable distributors, contributes to its steady business model.
- Its broad reach includes more liberals and urban dwellers than other networks, making it appealing to advertisers targeting a wider demographic.
CEO Pragmatism and Trump
- CEOs are becoming more practical and outspoken about their business needs, prioritizing deregulation and M&A.
- Many CEOs were fed up with the Biden-Harris administration and are now more willing to overlook controversial figures like Trump to achieve business goals.