It Could Happen Here

Behind The Daily Wire, Part 2

Jan 19, 2024
Discussion on the increasing acceptance of the LGBTQ+ community and backlash from the Christian right. Exploring right-wing strategies to make LGBTQ symbols culturally toxic and the launch of Daily Wire Plus streaming service as a safe alternative for conservative families. The Daily Wire's $100 million kids content initiative and the power of names in rebranding. Discussion on the business strategy of the Daily Wire and their upcoming ambitious projects. Behind the production of a Daily Wire movie and an offer to assist Patrick with his mortgage. Introducing the podcast show.
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