Episode #373: Turning Customers into Fans with David Meerman Scott

Mar 6, 2020

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David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker.

He is the Wall Street Journal bestselling author of ten previous books, including The New Rules of Marketing & PR, Marketing Lessons from the Grateful Dead, and The New Rules of Sales & Service.

His latest books, Fanocracy: Turning Fans into Customers and Customers into Fans, unpacks how some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear. They embody the most powerful marketing force in the world: die-hard fans. The book has been endorsed by the likes of Seth Godin and its foreword was written by Tony Robbins.

We discussed:

The difference between a fan and a customer
How neuroscience plays a significant role when it comes to turning people into fans
How to build your tribe, even if you’re a completely virtual company

We explore examples of fandom ranging from companies such as Me Undies, Hagerty Insurance, Microsoft, through to the Grateful Dead, Iron Maiden and Radiohead, so strap yourself in for a conversation on how to build your tribe of devoted fans.

Show Notes:

Amazon: https://www.amazon.com/Fanocracy-Turning-Fans-into-Customers/dp/0593084004

Audiobook: https://www.audible.com.au/pd/Fanocracy-Audiobook/0593148517

Web: Fanocracy.com | Davidmeermanscott.com

Twitter: @dmscott

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