In the inaugural episode of Hello Merge Tag, we checked in with Jacob Malinowski, a digital fundraiser with Goodman Campaigns, a firm dedicated to helping downballot, pro-choice candidates raise money through email, text and direct to donate ads.

He was recently involved in the Janet For Justice race, as Janet Protasiewicz ran a successful race for Wisconsin State Supreme Court. Jacob and his team helped raise $1.1 million for the campaign.

We checked in with him to find out how they did it, and what they learned along the way.

Jacob shared loads of tips and specific takeaways, including some “magic words” he uses (or rather avoids), the benefits and dangers of starting with templates, how to write downballot emails that feel genuine and authentic and so much more.

Listen to all episodes at HelloMergeTag.com or wherever you stream podcasts.