Ep 7 - CMO of AI SaaS Globality aims to change procurement, for marketing and IT services

Erez Yereslove is a serial marketing leader whose company, Globality, is changing the way professional services are sourced. By applying AI to the process, the company creates efficiency in specifying requirements, finding the right partner (starting with incumbents) and negotiating a clearer scope and fairer deal for all.

Erez talks about innovating in professional services, reveals a new feature that enables proposal comparison "apples to apples" vs "apples to kumquats." Saving time for CMOs and CIOs as they procure services and for the suppliers as well is a key benefit. AI and natural language processing make the process of buying services more organized, detailed by asking questions buyers might not anticipate (going way beyond what is possible in an RFP) and effective by narrowing the choices to likely fits. It's also valuable for supplier diversity and finding suppliers outside your home territory or for services where the buyer has no network to draw from.

Interestingly Globality is an enterprise commitment to change the way professional services are procured, and so is an interesting case study in go-to-market. They're elephant hunting by design, with highly focused and strategic approach to identifying, proposing, and onboarding clients.. Conversely, there are thousands of suppliers on the platform who make themselves available to economic buyers.

This is a fascinating conversation with a successful CMO on how he's driving go-to-market for a groundbreaking product and service to its clients. Enjoy!

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