Everyone wants to be the leader in their market - few are willing to do the work

Resource Links:

• See what process can do for your firm with 28 FREE days of SweetProcess
• Check out the CaseFuel website
• Get your copy of The Legal Marketing Fastlane

In a previous podcast, we explored the pitfalls of a common law firm business model (take a listen before diving into this episode, but here's the main takeaway: competing on price makes you a loser; differentiation is key). 

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What does bodybuilding and building a profitable law firm have in common?

This quote sums it up well: “Everybody wants to be a bodybuilder, but nobody wants to lift heavya** weights.”

Bodybuilder Ronnie Coleman was speaking about the dedication needed to succeed on stage, but this, too, can be applied to running a law firm.

Many attorneys want to scale their practice to the moon.

They want more clients, more profit and more time away from the office.

But it takes a lot of work to build a scalable law firm that offers up this type of money and freedom.

The sheer amount of hard work involved often stops firms in their tracks from even trying.

Because like bodybuilding, it takes a lot of heavy lifting to build a stand-out firm.

So, how can firms overcome the hurdles and discomfort of creating a highly-profitable firm — without losing motivation along the way? 

Today, host Jan Roos discusses how to push through the uncomfortable feelings that come with business growth. He shares the 3 major battles firms can expect to face — and how to overcome them.

Resources Mentioned:

• LFG Podcast Episode: From Process and Magic Statements to Running a Dream Practice With Todd Villarubia

About Our Host:

Jan Roos is the CEO of CaseFuel agency, and he helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices

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