As a professional rugby player for Europe’s top team, Aidan McCullen knew the value of showing up. He wasn’t born with the most talent, but he made sure he had the most discipline.

Yet his biggest challenge was to overcome the disruption of ending his career, to shed his rugby identity and become something else.

Today, Aidan helps some of the world’s top organisations to do the same—overcome disruption by shedding old identities to allow them to do something new and different, increasing their competitiveness and tackling new challenges.

Aidan McCullen’s website: https://aidanmccullen.com/

The Innovation Show: https://theinnovationshow.io/

Aidan’s book: https://www.amazon.com/Undisruptable-Permanent-Reinvention-Individuals-Organisations/dp/1119770483

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