David Wachs On How to Master Personalized Communication at Scale

In this week's episode of the Creating Superfans podcast, I'm joined by David Wachs, the founder and CEO of Handwrytten. 

Handwrytten is bringing back the lost art of letter-writing through scalable, robot-based solutions that write your notes in pen - directly from your CRM. 

Used by major subscription-service brands, eCommerce giants, nonprofits and individual professionals, Handwrytten is changing the way brands and people connect.

Prior to Handwrytten, David founded Cellit, a mobile marketing platform and agency that pioneered the concept of mobile customer relationship management. 

David and I chat about the creative ways your brand can stand out in today's AI-powered landscape, the do's and don'ts of sending personalized notes, and the power of automation and repetition in creating superfan customers.

Show Notes
7:05 - The automated birthday campaign feature
7:38 - Why it’s much harder to stand out through email these days
10:27 - the intent behind the technology and why it’s important
13:10 - A mistake a real estate agent has made with handwritten notes
14:00 - Why you need to send a  “full stop thank you”
16:02 - More ideas for when to send personalized notes to your customers
17:18 - The prospecting feature within Handwrytten that helps you generate leads through personalized notes
18:37 - A genius way a solar panel company utilizes Handwrytten
19:20 - How to use personal or contextual information in handwritten notes in an appropriate way
20:46 - Brittany shares ideas for more ways to follow-up with customers with handwritten notes
23:10 - How Handwrytten can help entrepreneurs who sell products off Amazon or other third-party sites that want to implement a level of personalization
26:18 - How Chewy excels at handwritten notes and surprise and delight
27:40 - David share an odd customer story
29:15 - What’s the most personal form of communication?
30:13 - If you’re asking what the ROI is on handwritten communication,  you’re asking the wrong  question.
33:20 - Another way some people ruin their thank you notes
33:50 - Visit handwrytten.com and click the business tab to request a free sample kit

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