The search engine wars are intensifying!

Impact of Google's Monopoly

Google's overwhelming dominance in the search engine market has raised serious concerns about competition and fairness. With over 90% of global internet searches under its control, Google has been accused of using unfair practices to maintain its position, such as paying billions to major companies like Apple and Samsung to keep its search engine as the default option. This strategy, known as monopoly maintenance, has effectively shut out competitors, limiting their growth and hindering innovation in the search industry. Consequently, alternatives like Microsoft's Bing, despite considerable investment, have struggled to gain any significant market share, demonstrating the far-reaching implications of Google's control over search distribution.