Episode 141: Demand generation through B2B thought leaders and sponsorships with Andrei Zinkevich & Eric Melchor

For the new episode of Fullfunnel Live we invited our long-term partner, Eric Melchor, founder @B2B PodPros to talk about raising brand awareness through sponsorships, podcasts and industry thought leaders.

Join us to learn and discuss:

• Behind the scenes of podcast campaigns Eric ran in 2024: what worked and what failed with numbers
• How to structure the sponsorship or collaboration with thought leaders to get meaningful results, not a generic mention on social
• How we ran 6 month program for Dealfront and what results did the get

OUR SPONSOR - DEALFRONT


No more not knowing who’s coming to your website, convert more leads and get a free trial at Dealfront: https://bit.ly/3UwLUZr


RESOURCES


On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

Join our community for B2B marketers - The Trenches: https://trenches.community/

Upcoming events: https://lu.ma/fullfunnel/events

Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog



Eric Melchor - https://www.linkedin.com/in/ericmelchor/
Andrei Zinkevich - https://www.linkedin.com/in/azinkevich/