Elizabeth Kinsey is the Senior Marketing Manager at Slack and runs the in-person community, Slackcommunity.com. The Slack community consists of developers, power users, admins, builders, as well as segmented pockets of community. The in-person volunteer led community gathers to discuss different aspects of Slack, whether that’s developing, building, or administering. Each segmented community within Slack has a different focus, for example the San Francisco group is primarily made up of Founders so the meetups emphasize monetization and integrating apps with Slack. Elizabeth discusses how Slack hosts events to complement its community and meet the needs of all members. She also discusses the need to let go of control and hand the reins over to community leaders with regards to posting and hosting events. Slack provides clear brand guidelines for chapter leaders to keep the Slack brand image consistent. Elizabeth shares her tips for successfully executing events and encourages community leaders to be clear and exact with sponsors, stay organized with an event agenda, and be proactive with attendee communication. Who is this episode for?: B2B, In Person, Starting & Scaling 3 key takeaways: - Slack executes successful events by providing guidelines for chapter leaders and handing over the reins to give leaders a voice and flexibility. - Personally reaching out to customers before and after events is a key way that Slack maintains and grows its community. - The Slack community continues to grow with its segmented community groups across the country, constantly developing, sharing, and learning more about Slack and its capabilities.