From a series of startups to the giant Amazon Web Services, this week’s guest, Jeff Lawson, CEO of Twilio and author of the new book Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century, has figured out a way to bridge the divide between developers and business executives to create successful solutions and customer experiences.

Jeff explains how the best companies utilize their technical partners as creative problem solvers rather than just digital assembly workers. When companies share the challenges that they and their customers face with their software developers, while embracing a culture of experimentation, the collaboration can result in ingenuity and success.

Jeff discusses how the need to better utilize technical partners for success drove him to write his new book in order for businesses across industries to successfully transition into thriving digital companies.

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23. How to use Tech to Take Your Business to the Next Level