Apps are used by people, not algorithms.

In today’s episode of the Mobile UA Show, we’re in conversation with Hannah Parvaz, Co-Founder at Aperture, a mobile-focused growth agency. Hannah has spent a good part of her career going out into the market and getting into real conversations with app users. 

In this episode we talk about how it’s important to design an app’s qualitative marketing strategy based on your users experiences. Hannah gives us some great examples from her own experience of how speaking with customers can give you insights that you’ve never had and can help design your communication in ways you never thought possible.

Check out the episode here:
https://mobileuseracquisitionshow.com/episode/customer-feedback-hannah-parvaz-aperture/

KEY HIGHLIGHTS:
🧚‍♀️ When did Hannah understand the importance of customer feedback

🧶 How qualitative research can turn into winning copy

👔 Looking for the why beneath the why

🎒 Structuring conversations with customers based on the requirement

👑 Quotes over notes: Reviewing what your customers say

🩰 How a user's language can change depending on where they are in the user journey.

🐡 Finding reviews that matter in unconventional places

🌳 Ads that work with people vs. ads that work with algorithms

🍀 How to deal with resistance from teams

Note:
Mobile Growth Lab
We wrapped up the Mobile Growth Lab where over 60 marketers, executives, product managers, and developers signed up to break the shackles of ATT's performance and measurement losses.  You can get access to the recorded versions of these sessions through our self-serve plan.

Check it out here: https://mobilegrowthlab.com/

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