Email & SMS Guru: Dominating the Wild West of Email Marketing, The Power of User-Generated Content & Why Your Email Marketing Campaigns Aren’t Working

In this Retain: The Customer Retention Podcast episode, Lauren DeSouza talks with Ben Billups, founder of NOBLE, a leader in the email marketing industry. Join them as they discuss actionable tactics for email & SMS deliverability, like finding your local maximum, how to stay on top of future industry updates, explain why some email marketing campaigns fail, and analyse the power of user-generated content. 

Ben is a two-time founder who has generated $26M+ in email & SMS revenue. At his company, NOBLE, for two years Ben has been leading the email and SMS marketing industry with a healthy mix of analytical skills and creative flair. NOBLE is a leader in the email marketing industry, specializing in reputation recovery, rapid scaling of owned audiences, and list monetization for ecommerce brands and publishers. He is also an Austin Committee Member for the American Advertising Federation, and works as an Advisor for H Street Digital.

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Previous guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.

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