The Prof G Pod with Scott Galloway Who’s Liable for Deepfakes? Why the Alcohol Industry Should Worry, and When (And How) to Fire an Employee
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May 15, 2024 Dive into the complexities of deepfakes and the urgent need for accountability from tech giants like Meta. Explore the potential struggles facing the alcohol industry as GLP-1 drugs emerge and reshape drinking habits. The discussion also delves into personal reflections on alcohol consumption trends, particularly among younger generations. Lastly, gain valuable insights on navigating HR challenges in small businesses, focusing on the delicate balance of firing and hiring while fostering a supportive workplace culture.
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Combating Deepfakes
- Implement the "algebra of deterrence" to combat deepfakes: increase the likelihood of getting caught and the severity of punishment.
- Platforms should watermark AI-altered content to warn users and mitigate reputational damage.
Platform Liability for Deepfakes
- Online platforms elevating AI-generated content should be held liable for damages caused by deepfakes.
- Section 230 protection should not apply when algorithms elevate harmful content, as platforms then act as media companies.
Decline in Alcohol Consumption
- Younger generations, Gen Z and Millennials, are drinking less alcohol than previous generations.
- This trend, combined with the rise of GLP-1 drugs, may negatively impact the alcohol industry.