The Unofficial Shopify Podcast

What's New in Shopify: November 2025

13 snips
Nov 4, 2025
Shopify has dramatically increased the variant limit to 2,048, but beware of a sneaky 250 soft limit that can disrupt themes. Developers are buzzing about the new VS Code-based theme editor, while merchants express their frustration. The new unlisted product status offers a clever way to hide gifts and private sales. Plus, Shopify Plus now supports ACH payments for B2B transactions. The hosts explore how follow-up emails and the Shop app boost reviews, and they share tips for optimizing homepage design.
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INSIGHT

Variant Limit Is Practically 250

  • Shopify raised the per-product variant cap from 100 to 2,048 but introduced a practical Liquid-accessible limit of 250 variants.
  • Themes that rely on Liquid will work up to 250; beyond that you must use the Storefront API and JS, so theme compatibility matters.
ADVICE

Test Theme Before Exceeding 250

  • Test your specific theme when you plan to exceed 250 variants before publishing products.
  • If you need >250, plan to implement the Storefront API and JavaScript instead of relying on Liquid payloads.
ANECDOTE

Theme Tests Show Mixed Failures Over 250

  • Paul tested multiple themes and saw mixed results where variants over 250 could appear unavailable.
  • Some themes showed swatches and selectors but marked variant 251 as unavailable while later ones also failed on mobile.
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