Business Elevated 209. Lorena Riffo-Jenson — Fostering Salt Lake City's Growth From Main Street to the Olympics and Beyond
Season 7 Episode 10: In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Lorena Riffo-Jenson, director of the Salt Lake City Department of Economic Development.
Riffo-Jenson discusses her extensive career in public service and economic development. She highlights her work with various state and city organizations, including her time with Governor Levitt and her current role with Salt Lake City, where she emphasizes a human-centered economic development approach. Riffo-Jenson stresses the importance of community engagement, strategic planning, and fostering a diverse and resilient economy, noting the city's focus on industries like life sciences and fintech.
She also addresses Salt Lake City's growth challenges, particularly housing affordability and the city's efforts to balance development with community needs. Riffo-Jenson discusses major projects like the Main Street promenade study, the revitalization of the Gateway area, and the upcoming 2034 Winter Olympics, emphasizing the city's role as a hub for national and international events. She underscores the importance of collaboration, listening to stakeholders, and maintaining Utah's "secret sauce" of working together to find solutions. Riffo-Jenson also notes the economic impact of major sports teams, such as the Utah Jazz and the new National Hockey League team, estimating they contribute around $600 million to the local economy.