GTM 95: Going to Market in a Single Platform Ecosystem (HubSpot): Insights from Arrows' Journey with Daniel Zarick

Daniel Zarick is the Co-Founder and CEO of Arrows, a collaborative customer onboarding tool built specifically for teams using HubSpot. With funding from Gradient Ventures, HubSpot Ventures, and GTMfund, Arrows. is well-positioned to become a major player in the HubSpot ecosystem.

Discussed in this Episode:

• The benefits and challenges of going to market in a single platform ecosystem like HubSpot
• How to gain traction and build relationships with key stakeholders in a crowded partner ecosystem
• Strategies for leveraging content marketing to punch above your weight as a startup
• The power of focus and persistence in achieving outsized results with limited resources
• Lessons learned from navigating a high-stakes fundraising process amid market uncertainty
• The future of the HubSpot ecosystem and where the biggest opportunities lie for emerging players

Highlights:
08:46 - Benefits and challenges of going to market in a single platform ecosystem.
12:01 - Strategies for gaining traction and building relationships in the HubSpot ecosystem.
16:32 - The role of agencies and solutions partners in Arrows' go-to-market approach.
21:09 - Leveraging content marketing to punch above your weight as a startup.
25:43 - The power of focus and persistence in achieving outsized results.
29:27 - One thing revenue leaders believe to be true that Daniel thinks is bull$***.
41:18 - One thing that is working for Daniel in go-to-market right now.
43:51 - The future of the HubSpot ecosystem and emerging opportunities.

Referenced:
The Happy Customer Festival on June 4, 2024.

Guest Speaker Links (Daniel Zarick):
LinkedIn: https://www.linkedin.com/in/danielzarick

Host Speaker Links (Scott Barker):
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

Sponsor:

• Brought to you by Demandbase. Demandbase helps B2B companies hit their revenue goals using fewer resources by using the power of AI to identify and engage the accounts and buying groups most likely to purchase. Their account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins. It’s flexible, scalable ABM built for you.

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.