Starter Story This one-man business makes over $1M per year | Starter Story
Aug 27, 2025
Dive into the fascinating journey of a one-man design agency that rakes in over $1 million annually. Discover the art of strategic pricing that built credibility and allowed for a seamless transition to premium services. Learn how the founder transformed his solo venture into a thriving business through innovative productized offerings. It's a masterclass in entrepreneurship and the power of quality design!
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One-Person Design Agency Success
- Pat Walls explains a one-person design agency that reached $145,000 a month from a dollar start.
- He narrates how the founder evolved a productized design subscription to scale solo revenue to over $1M annually.
Productized Service Creates Predictable Revenue
- The business is a productized service offering fixed monthly design subscriptions for startups.
- Packaging design as a repeatable monthly service enables predictable high annual revenue for a solo operator.
Sell Simplicity With One Monthly Package
- Offer a single clear monthly price and scope so clients understand exactly what they get.
- Use that simplicity to sell recurring contracts and reduce sales friction for startups.