This episode is a deep dive on B2B social media strategy with Ara Kharazian, Economist at Ramp (a fintech unicorn with customers like Stripe and Notion).

Matt sat down with Ara to break down the entire playbook he used to craft his viral "9-9-6" post highlighting how SF startups are reverting back to a 9am-9pm, 6 days a week schedule.

Matt and Ara discuss why every company needs to be posting on LinkedIn in 2026, how business leaders can leverage their company's unique insights to create content in a category of one, and why understanding your audience is so vital to blowing up online.

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Follow Ara on LinkedIn: https://www.linkedin.com/in/akharazian/

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Ramp economist Ara Kharazian on how to go viral on LinkedIn