Outbound Kitchen - B2B Sales Podcast OK9: AI in Outbound: Why AI SDR Effectiveness is Overrated, with Jordan Crawford, Founder of Blueprint
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On this episode, we talk about:
- Outbound isn't dead
- AI in outbound, and why AI SDR Effectiveness is Overrated
- How you can start using AI in your outbound strategy
Discover why AI SDRs may not be the silver bullet for outbound sales strategies. Learn how go-to-market AI tools can enhance your sales pipeline optimization without sacrificing the human touch. Perfect for founders and GTM leaders looking to revolutionize their B2B Outbound Sales approach.
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Who is Jordan Crawford?
GTM Strategist, and Founder of Blueprint
Buy Jordan's course: Agent 7 - Jordan Crawford's Clay AI Agent Finding Course
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Connect with Jordan:
- On LinkedIn: https://www.linkedin.com/in/jordancrawford/
- Subscribe to his YouTube Channel: https://www.youtube.com/@BlueprintGTM
Resources mentioned:
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When you're ready
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Chapters
(00:00) Intro on AI in outbound
(00:45) The Outbound is Dead Debate
(02:24) Challenges in Outbound
(07:47) The Role of AI in Sales
(09:08) The Flaws of AI SDRs
(15:28) Effective Data Utilization in Outbound
(27:26) Finding Hidden Data Sources
(32:28) Debating the Future of SDRs and AI
(33:09) Human Psychology in Sales Teams
(34:44) Rippling's Dual Approach to Sales
(35:49) The Role of AI in Sales Research
(38:05) Practical Steps to Implement AI Agents
(39:26) Building Effective AI Agents
(40:05) Tools and Techniques for AI Agents
(41:35) Advanced AI Agent Strategies
(53:25 )The Importance of Cold Calls