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The Soho House frenzy explained
Mar 21, 2024
Explore the history and expansion plans of exclusive members-only club Soho House in India. Learn about the financial challenges, escalating debt, and concerns over membership value and sustainability.
05:30
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Quick takeaways
- Soho House is expanding in India with new locations in South Mumbai and New Delhi, engaging Bollywood Barons in its membership process.
- Despite global growth, Soho House faces challenges like profitability issues, concerns over exclusivity, and declining service quality.
Deep dives
Expansion Plans in India
Soho House, an exclusive members-only club known for its creative community, is expanding its presence in India with new locations in South Mumbai and New Delhi. The club, originally founded in London as a hangout spot for artists, has a subjective membership process overseen by a committee that includes prominent figures like Bollywood Barons. To cater to cities without physical houses, a CWH membership format has been introduced for areas like Goa, Hyderabad, and Bengaluru, allowing access to experiences and events for an annual fee.
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