Challenges and Concerns

Despite its global popularity and membership growth, Soho House has faced criticism and challenges, particularly after going public in 2021. The company has struggled to turn a profit in its nearly 30 years of existence, with 80% of its houses being leased, leading to increased debts and interest payments. Aggressive expansions have raised concerns about exclusivity, as existing members have expressed dissatisfaction with overcrowding and declining service quality, highlighting a potential shift away from the exclusive experience that the club originally offered.