CHURN FM
E287 | From CAC Recovery to Higher ACVs: The Power of Upfront Payments with Miguel Fernandez Larrea
Apr 16, 2025
32:45
Today on the show we have Miguel Fernandez Larrea, the CEO and Co-founder of Capchase.
In this episode, Miguel shares his experience helping B2B vendors recover customer acquisition costs faster and increase deal sizes through flexible payment terms.
We then discussed the enterprise sales motion behind Capchase Pay, how Miguel’s team drives adoption across sales, finance, and rev ops, and how their CS team is optimizing activation to reach the first five closed deals.
Mentioned Resources
Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.
