The Social Academic | Online Presence for Professors with Jennifer van Alstyne

Photography, Hair, and Makeup: Visual Branding for Academics with Melissa McClure and Amanda Thorne

Jun 18, 2025
Join Amanda Thorne, owner of Thorne Artistry, and Melissa McClure, an experienced wedding and branding photographer, as they explore the world of visual branding for academics. They share invaluable tips on how to feel confident in front of the camera and the transformative power of hair and makeup. Discover the importance of trust in collaboration for stunning photos and learn practical advice on self-photography, including lighting and styling tips. Get ready to elevate your online presence and embrace your unique identity!
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ANECDOTE

Photographer's Origin Story

  • Melissa started photography nearly 20 years ago after a co-worker's wedding led to opportunities in wedding photography.
  • She focuses on destination weddings and works best with clients who trust the process.
INSIGHT

Glam Boosts Confidence And Results

  • Professional hair and makeup boost subject confidence before the camera, improving final photos.
  • The collaboration between stylist and photographer creates a synergistic 'sweet spot' for results.
ANECDOTE

Home Shoot Led To Authentic Details

  • Jennifer had Amanda do hair and makeup at her home and Melissa photographed in her office for authentic branding images.
  • Amanda spotted a pop of orange in Jennifer's sweater and suggested including it as a styled detail in the shoot.
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