I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

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Let's talk about eliminating chaos in your marketing efforts.

In today's episode, I chat with Hana Abaza about the nitty-gritty of running the marketing for Shopify Plus. She joined the Shopify Plus team while the company was in the midst of crazy growth.

You'll learn foundational principles for SaaS marketing, the biggest misconceptions about positioning, and how you can drive growth and optimization in a chaotic environment.

Topics covered:

The nuance of marketing for B2B SaaS vs. small business or consumer
How Shopify Plus started as an experiment to reduce churn
Why positioning is highly misunderstood by most marketing teams
What happens when you base marketing on your own assumptions
Why you must have a minimum data measurement in place first
How to identify low-hanging fruit based on your sales funnel
The surprising reason growth isn’t focused on driving more volume
Why foundational marketing strategy falls into four separate buckets

Resources mentioned:

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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Unexperienced Counselors