Dominik Elmiger is Head of Marketing at Ably, a product providing APIs and components for developers to build powerful, reliable, and scalable realtime apps.
Dominik has lots of experience implementing marketing automation solutions into different businesses, including HubSpot, Pardot and Marketo. FINITE podcast host Alex Price talked with Dominik about how to approach a marketing automation implementation project, and some of the pitfalls and war stories to try and avoid!
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FINITE: B2B Marketing Podcast for Tech, Software & SaaS