How to Increase Your Seller Appointments and Get More Deals

Apr 3, 2025

Unlock your real estate potential by prioritizing seller appointments, the key to listings and profitable flips. Discover alternative methods to cold calling for attracting sellers rather than relying solely on buyers. Learn how transitioning to an agent investor model can lead to financial freedom and passive income. Get inspired by real-life success stories and practical tips to maintain consistency and scale your business effectively.

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INSIGHT

Sellers vs. Buyers

A buyer-based business is unsustainable for lead generation and consistent income.
Focusing on sellers provides faster income and better investment opportunities.

ADVICE

Agent Investor Model

Focus on sellers to find flip opportunities and earn wealth as an agent investor.
Turn cash offer deals into passive income through long-term investments.

ADVICE

Networking

Surround yourself with like-minded individuals who are actively finding seller deals.
Avoid associating with traditional agents focused solely on buyer leads.

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If you want to build a thriving real estate sales career and create wealth through investing, there’s one activity you need to consistently prioritize: generating seller appointments.

Seller appointments are the driving force behind all your success in real estate. In fact, I believe they’re the single most important factor for running a successful real estate operation.

For agents, seller appointments lead to listings, and for investors, they reveal lucrative flip opportunities.

The benefits of focusing on seller appointments are numerous. You can earn more money in less time. Your business is more scalable. You can turn some of these seller appointments into cash offers, giving you the income needed to invest in long-term buy-and-hold properties.

Yet, when I speak to agents, I often hear resistance to generating seller appointments.

But here’s the truth: you already possess 95% of the skills you need—what’s missing is consistency.

In this episode, I’m launching a new series on the power of generating seller appointments and why they’re the key to becoming a successful Agent Investor.

Things You’ll Learn In This Episode

-How to find deals with cold calling

Some agents struggle to generate seller appointments because they think they have to cold call. Are there other ways to get in front of sellers?

-Buyer vs. sellers

Having a 100% buyer-based business is a huge nightmare in real estate. Why is it smarter to work with more sellers?

-The foundation of the Agent Investor model

How can you turn cash offer deals into guaranteed monthly income that will take you off the real estate rollercoaster?

About Your Host

Tom Cafarella is a real estate investor, agent, coach and entrepreneur who helps real estate agents achieve financial freedom through investing. Agent Investor is the only brand that helps real agents get off the real estate roller coaster and start building wealth by investing in real estate.

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