Social media has made tracking more complicated. If you’re only tracking quantitative data, you’re missing a very important piece of the puzzle.
On today’s episode, host Mandy McEwen encourages marketers to get with the times. Ten years ago, marketing was very SEO-focused, and social media was just there to make your brand look good, not to generate leads. But things have shifted. Just because you can’t always track your branding quantitatively doesn’t mean it’s not a huge part of ROI. You can’t underestimate the power of posting valuable content, building relationships across social media channels, and word of mouth. It’s the future of marketing. It’s also trackable. You just have to get creative.
Listen in as Mandy makes a compelling case for tracking qualitative ROI and practical tips for doing it well.
IN THIS EPISODE YOU’LL LEARN:
- Ways to creatively track your unquantifiable data on social media
- How to generate revenue in unconventional ways
- Why you shouldn’t put links in your LinkedIn posts (and what to do instead)
- How to help your team if they’re struggling with tracking qualitatively
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