Driving Customer Experience: With Penske’s Jonathan Gibson

Jonathan Gibson on building a great customer experience at the IndyCar races 

The Indy 500 is the largest single day sporting event in the world, amassing 300 000 spectators. This week on Catalyst, Chris and Gina are joined by Penske’s Executive Vice President of Marketing and Business Development, Jonathan Gibson, to discuss how to create an intimate customer experience for hundreds of thousands of people. Jonathan breaks down all the customer touch points they’ve invested in and shares how technology can help thousands of visitors enjoy IndyCar race day. 

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