Square Co-Founder Jim McKelvey on How His Payments Startup Defeated Amazon

Even though Square transformed the world of payments, it was anything but a smooth ride. Co-founder Jim McKelvey woke up one day to discover that Amazon had copied their hardware, undercut them on price by 30%, and was offering live customer support.

The bitter battle between Square and Amazon lasted more than a year. But McKelvey and Dorsey ultimately did the impossible: Through persistence, determination, and constant innovation, they had defeated the most terrifying company on the planet.

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