The definition of brand building is to generate awareness about your business using strategies and campaigns with the goal of creating a unique and lasting image in the marketplace. Positive image + standing out = brand success.

With social media gaining a larger part of our lives, businesses have resorted to them for marketing their brands. A business branch, which was earlier seldom seen to be a cost, is now an investment, trying to gain maximum eyeballs and attraction to a brand for its success.

But with the advent of technology in every field, the crux of a process remains the same. What is marketing? Why is it important? How to approach it? We have all your questions answered in our conversation with a leading marketing specialist, Alex Haigh.

About Alex Haigh

Experienced Brand Valuation & Strategy Director, speaker, and writer with a demonstrated history of working in the management consulting industry.
Skilled in Market Research, Data Analysis, Valuation, Transfer Pricing, and Brand Strategy.
Chartered Value and Appraiser in training, Chartered Accountant ICAEW, Chartered Tax Adviser CIOT with an Advanced Diploma in International Tax (Transfer Pricing).

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