Are you ready to shift from Universal Analytics to Google Analytics 4 (GA4)? Wondering how to prepare and what to expect when the change comes? To discover exactly how Google Analytics is changing, what GA4 is, how to prepare, and how to set proper expectations with your boss or clients for the future of their data, I interview Chris Mercer.

Guest: Chris Mercer | Show Notes: socialmediaexaminer.com/508

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Episode 38 - What is ISO 20121?