From Sports Network to Niche: Josh Pate on Thriving in the World of New Media

In today’s new media era, distribution, audience ownership, and authenticity matter more than legacy networks or billion-dollar studios. In this episode of Right About Now, Ryan Alford sits down with Josh Pate, host of the #1 College Football Show in Digital Media, to break down how he built a dominant personal brand by focusing on truth, niche content, and direct audience relationships. Josh shares how the rise of YouTube, live streaming, and social platforms allowed independent creators to dismantle traditional sports media — and why owning your audience and intellectual property is the real power move. What You’ll Learn: Why legacy sports media models are breaking How Josh Pate built trust with a no-spin approach The importance of hyper-niche content Why audience trust beats opinion-driven commentary How direct sponsor relationships outperform agencies Why creators must own distribution, IP, and brand The future of sports media, YouTube, and live content If you’re a creator, entrepreneur, or media operator, this episode is a masterclass in modern media strategy. 👇 Subscribe for more conversations on business, media, and influence. WEBSITE: https://www.ryanisright.com/ IG: https://www.instagram.com/rightaboutnowshow