Why I left College S&C for Corporate

Former college strength coach Ian Samuels shares his journey from NCAA football to corporate performance coaching at a major tech company. Discover why strength and conditioning professionals are making the transition to corporate wellness and how to break into this growing field.

In this episode, Ian discusses the dysfunction in college strength and conditioning culture, from desk-guarding to unsustainable work hours. Learn how corporate performance coaching applies the same principles as athletic training—just with different performance outcomes. Ian reveals strategies for improving internship programs, the importance of work-life balance, and why even elite corporate professionals care about their bench press numbers.

Key topics: strength and conditioning career paths, corporate wellness coaching, college sports culture, internship best practices, performance training, work-life balance for coaches, career transitions for strength coaches.

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