"For generations, we’ve been taught there are two ways to succeed—either from talent or practice." My guest today, Ron Friedman, shares a powerful third path: reverse engineering. In this conversation you will learn how to unpack others' success to spark breakthrough ideas of your own, with an original twist.

More About Ron: Ron Friedman is an award-winning social psychologist who specializes in human motivation. His first book, The Best Place to Work, was named an Inc. Magazine Best Business Book of the Year. His new book, *Decoding Greatness: How the Best in the World Reverse Engineer Success,* was selected by Amazon's editors as one of this year's best non-fiction books.

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Resources Mentioned:

Connect with Ron: Ron on the web
Twitter: @RonFriedman
Instagram: @Nilofer, LinkedIn
Videos: Susan Cain The Power of Introverts, Sir Ken Robinson Changing Education Paradigms, Malcolm Gladwell Teaches Writing Masterclass
Related Pivot Podcast Episodes: 155: Becoming a Successful Speaker with Grant Baldwin, 207: How to Develop Your Book and Big Idea, 209: On Seinfeld, Sensitivity, and Trend Spotting
Related Free Time Episodes: 010: Batching & Boundaries with John Lee Dumas, 022: Become a Thought-Listener, 031: Eleventh-Hour Creative Gremlins, 034: Organizing Research and Ideas — Notion Walkthrough #1, 036: Shaping Big Ideas — Notion Walkthrough #2

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