#131  Why emotions matter for your comms and how you can tap into them

Ever nailed a comms campaign, where you know it's clear, concise and beautifully targeted, only to find it falls flat in action? 

The missing ingredient might be emotion. In this episode, we dive into the power of 'getting them in the feels' and why emotions are often the deciding factor in whether your audience engages, acts, or ignores your message entirely. 

Drawing on fascinating research, we share four practical ways to tap into emotions: making your message relatable, priming your audience’s thinking, framing information effectively, and connecting with their sense of identity. So, if you're driving organisational change, inspiring donations, or motivating action, these insights will help you speak to both hearts and minds, and actually get results.

Listen in to this week's episode of the Less Chatter, More Matter podcast.

Links mentioned in this episode:

• 90 minute Strategy Power Session
• Public workshops and training
• Less Chatter, More Matter - Mel’s book
• Topic in Ten - have your say!
• Template packs
• Change Isn't Hard! - Mel's book
• Sign up here to the fortnightly mail out of free resources!

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