Adam, Joanna, and Zach respond to a listener question about whether successful luxury wine brands have an obligation to help make wine less snobby and more approachable, and speculate on who exactly that responsibility does fall on. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.

Note: audio was updated at 9:15 am EDT to correct an issue with echo-y sound at around the 11:00 mark.

Zach is reading: America’s Regional Pizza Styles

Joanna is watching: Time To Taste

Adam is reading: We Asked 11 Brewers: What’s Your Go-To Mexican-Style Lager?

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Who Is Responsible For Making Wine More Accessible?