Who Are Premium Private Label Brands For?

Adam and Zach puzzle over the growing number of higher-end private label wines and spirits on offer at certain retailers, trying to figure out who the audience for these pricey bottles attached to chain store brands is. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, Stitcher, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.

Zach is drinking: Panic Button at Roquette

Adam is drinking: Château de Beaucastel Châteauneuf-du-Papes

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair

Twitter: @adamteeter @joannasciarrino, @zgeballe, @vinepair

Hosted on Acast. See acast.com/privacy for more information.