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The Murky Campaign to Discredit Lab-Grown Meat
Jan 19, 2024
An ad campaign targeting cultivated meat is under scrutiny for its unscientific methods. The podcast explores the tactics and concerns of the cultivated meat industry. It also discusses campaigns against plant-based meat and the environmental impact of lab-grown meat. The uncertain future and government support for lab-grown meat are also explored.
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Quick takeaways
- A new ad campaign is targeting the lab-grown meat industry, using tactics previously used to discredit the plant-based meat industry.
- The campaign against lab-grown meat has been criticized for exploiting consumer unfamiliarity and misrepresenting the safety and environmental credentials of the product.
Deep dives
Campaign to Discredit Lab-Grown Meat
A new public information campaign has been launched to discredit lab-grown or cultivated meat. Led by the Center for the Environment and Welfare, the campaign utilizes similar tactics previously used to discredit the plant-based meat industry. Advocates for cultivated meat claim that these campaigns are deceptive and unscientific, designed to stoke fear about a safe and viable food alternative. The campaign includes TV adverts and a website that compares cultivated meat cells to tumor cells, drawing on concerns raised about immortalized cells.
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