In today’s episode of the Sports Business Classroom, we sat down with the owner of BarrysTickets.com, Barry Rudin. Barry’s Ticket Service is one of the largest ticket brokerage firms in the United States. For over 35 years, Rudin has been an industry innovator, successfully expanding and evolving with the times. He has always maintained a strong position at the forefront of the ticket industry. From official partnerships with several professional sports franchises to foreseeing technological necessities, Rudin’s business savvy, and vision have always placed him among the leaders in the business. With his continued focus and enthusiasm, Barry’s Ticket Service will maintain its position as an industry leader through an unprecedented period without live events. In this episode we discuss:How hard the live sporting event/concert business was hit by COVIDHow he plans to come back as a business after the pandemicThe outlook for the live events business in the futureThe public’s enthusiasm to return to arenas and sports venues The owner of Barry’s Tickets, Rudin has been Southern California’s top broker for decades. He started his business in high school, in the early ‘80s, operating out of his parents’ home in the San Fernando Valley, and he continued as an undergrad at USC, acquiring and dropping off tickets between classes. He then made a small fortune brokering tickets at the 1984 Summer Olympics. Since then he has been the front, center, and courtside in the ticketing game. So much so, that while his business is mostly run online, he still has his own office in the Luxe Hotel on Figueroa, a block away from Staples Center. Connect with Beau Estes: Twitter Connect with Barry Rudin: LinkedIn | Twitter | Instagram