The Small Business Big Marketing Podcast with Tim Reid 323 - How To Disrupt Any Industry with Dominic Holland from Tow.com.au
Every industry is ripe for disruption. That’s the view of today’s guest, 29 year-old Dominic Holland of tow.com.au. Launched just two years ago, tow.com.au has completely disrupted the long-established and tightly held towing industry. The business did 7-figure revenues in year one and grew in year two by 350%. Listen in as Dom explains how to disrupt any industry.
[Tweet "This business did 7-figure revenues in year one. And grew by 350% in year two! Here’s how."]
[Tweet "'We’ve found something that clients are demanding and begging us for.' @dommholland"]
The amazing thing is, software engineer Dom, knew nothing about towing. What he did understand was that technology is shaking the foundations of every industry. That every industry has massive potential, and it’s just about working up the right model that delivers customers what they want, and makes it incredibly easy for them to use you.
[Tweet "'Everyone coming to your site looks for the same thing – give it to them immediately'@dommholland"]
Dom himself was last year awarded Queensland’s Young Entrepreneur of the year, and recently won the New Business Category at the 2016 Telstra Business Awards.
I gotta tell ya, this chat is dripping with marketing gold, as Dom explains:
- How and why to disrupt your industry
- A pro-tip for ensuring your website converts visitors to buyers
- A simple hack to automating those annoying tasks in your business
- Why Google Adwords is better than trying to rank organically
- And so much more…. Seriously, hit pause and grab your journal.
You know, there was so many learnings in this interview that I’ve captured them all in this blog post How a very disruptive business did 7-figure revenues in year one – with Dominic Holland of Tow.com.au.
Plus I share a voicemail I received from a listener and very motivated business owner who read The Boomerang Effect recently, and has seen some outstanding results in his business.
Enjoy this one … and remember, there’s magic in taking action.
EPISODE TIMELINE
01:42 Welcome & overview
03:04 Check in
04:37 Listener case study
06:30 Today’s guest introduction - Dom Holland of tow.com.au
08:03 Interview with Dom Holland
46:51 Insights in to WebCentral & Designcrowd
48:52 My top 3 attention grabbers from my chat with Dom Holland
51:05 Wrap-up and insights in to next week’s guest
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MY TOP 3 MARKETING ATTENTION GRABBERS FROM THIS EPISODE
- Don't think disrupting your industry is only for the big players - the Ubers and Virgins and Tesla's of the world. Look for ways to disrupt your own industry. As Dom said "Every industry has massive potential for disruption. It's just about finding the best model for delivering the best customer experience."
- "All your website visitors are looking for the same thing. Give it to them immediately." So get crystal clear on what that thing is for your business, and make sure your website delivers on it upfront. And if you need help, contact WebCentral.
- Embrace change. The marketing world has changed so much in the past month, the past 6-months and certainly the past twelve months. And the changes we're seeing are playing right in to the hands of you and I ... small business owners with modest marketing budgets. So embrace this change, instead of letting it freak you out.
OVER TO YOU …
What was your biggest marketing learning or ah-ha moment from this episode?
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