Darren Voges, a pioneer in alternative data, discusses the launch of the Yodlee credit card dataset, evolution of data pricing, navigating data reselling dynamics, and transitioning to innovative data analysis in this engaging podcast episode.
Darren Voges played a key role in launching the influential Yodlee credit card dataset, shaping the alt data landscape.
Credit card data was identified as a crucial asset in the early days of big data, despite its cost and exclusivity.
Deep dives
Origin of YOD League Credit Card Data Set
Darren Vojes is credited with bringing the YOD League credit card data set to the market, a significant moment in alternative data history. The podcast covers how the data was launched, highlighting Vojes' pivotal role in this success.
Early Days of Big Data and Credit Card Data
Vojes discusses the emergence of big data and the value of credit card data before the term 'big data' became prevalent. Credit card data, despite its cost and exclusivity, was identified as a crucial aspect of alternative data.
Expansion and Challenges with Yodli Data
The podcast explores the growth of Yodli's data services, including the process of building the data collection system for big banks. There were challenges in negotiating contracts and ensuring compliance, but success was evident as the business expanded.
Market Expansion and Competitive Landscape
As Yodli's client base grew, Vojes ventured into partnerships with resellers to maximize the data's value. The competition intensified as more providers entered the market, leading to strategic pricing and a focus on maintaining data quality and client relationships.
In this episode I speak to Darren Voges, one of various people who might claim to be a godfather of alternative data. Darren was the man who brought probably the most influential dataset in alt data’s history to the market – the Yodlee credit card dataset.
In our conversation we talk through the story of how the dataset was launched, and how it came to change the whole scene.
Separately, I will be in New York for the Neudata conference in the first week of June, I look forward to catching up with people while I’m there.
DISCLAIMER
This podcast is an edited recording of an interview with Darren Voges recorded in May 2024. The views and opinions expressed in this interview are those of Darren Voges and Mark Fleming-Williams and do not necessarily reflect the official policy or position of either CFM or any of its affiliates. The information provided herein is general information only and does not constitute investment or other advice. Any statements regarding market events, future events or other similar statements constitute only subjective views, are based upon expectations or beliefs, involve inherent risks and uncertainties and should therefore not be relied on. Future evidence and actual results could differ materially from those set forth, contemplated by or underlying these statements. In light of these risks and uncertainties, there can be no assurance that these statements are or will prove to be accurate or complete in any way.