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The Hustle Daily Show
How to Bring a Company Back from the Dead
Nov 7, 2023
Exploring the process of revitalizing bankrupt companies through acquisition and licensing of intellectual property. Discussing the success of companies involved in this strategy, such as Tiny and Authentic Brands Group. News about the CEO of Bumble Inc. stepping down and a recall by Tyson Foods.
10:16
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Quick takeaways
- Bankrupt companies can be profitable for firms that purchase their intellectual property.
- Acquiring bankrupt brands and leveraging their intellectual property can be a highly lucrative business model.
Deep dives
Bringing Bankrupt Brands Back from the Dead
When a brand goes bankrupt, it is often sold for parts, and other companies purchase the intellectual property, including branding, customer data, and product designs. Notable examples include Forever 21, Radio Shack, and Pier 1 imports. Specialized firms like Authentic Brands Group acquire multiple bankrupt retailers and license the rights to their intellectual property, generating significant revenue. Despite the assumption that bankruptcy signifies failure, these brands can be highly lucrative, as evidenced by Authentic Brands Group's revenue of nearly $490 million in 2020 and a valuation of $20 billion.
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Discover
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