The Making Of: Sean Cannell

Oct 18, 2024

Sean Cannell, CEO of Think Media and a YouTube strategist with over 3 million subscribers, shares his inspiring journey from creative teenager to online video expert. He discusses pivotal moments like going all-in with Think Media after losing freelance clients. The conversation tackles diverse revenue streams, the necessity of college for entrepreneurs, and the importance of delivering value to audiences. Denise Jordan, a 73-year-old homemaker, also shares her wealth of experience and homemaking tips, enriching the dialogue with practical insights.

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Episode notes

Intro

00:00 • 2min

From Small Town Dreams to Creative Journeys

02:06 • 16min

Navigating the Entrepreneurial Balancing Act

17:43 • 11min

Rethinking Education and Career Paths

28:22 • 7min

Mastering YouTube: The Power of Ranked Videos

35:09 • 13min

Harvesting Success: The Pumpkin Analogy in Business Growth

48:08 • 2min

Strategic Revenue Models

50:02 • 11min

Navigating YouTube Leadership and Monetization

01:01:00 • 18min

In this episode, Sean Cannell, CEO of Think Media and co-founder of Video Influencers, shares his inspiring journey to becoming one of the world’s leading online video experts and YouTube strategists. With over 3 million subscribers and 100 million views across his channels, Sean’s insights are essential for creators and entrepreneurs alike.

Sean reflects on his early days as a creative teenager in Seattle, discussing how his passion for skate culture and music evolved into a career in video production, starting with his involvement in church media. He delves into pivotal moments, such as going all-in with Think Media after losing freelance clients, and how resilience and adaptability played a crucial role in his success.

The conversation also explores the importance of providing value to an audience, building a legacy, and the diverse revenue streams fueling Think Media’s growth. Sean also discusses whether college is necessary for aspiring entrepreneurs (spoiler alert.. it’s not!).

Episode chapters:

00:00 The Early Years of Sean Cannell
05:00 The Transition to Video and Creativity
12:41 Building a Career in Social Media
16:20 Going All In: The Birth of Think Media
24:06 Navigating Challenges and Finding Clarity
31:53 Revenue Streams and Business Growth
49:27 Stewardship in Business
54:18 Building a legacy beyond yourself
1:04:24 Interview with Denise Jordan

You can connect with Sean here (https://www.seancannell.com/) and learn more about Think Media here (https://www.thinkmedia.video/) or their Youtube channel here (https://www.youtube.com/thinkmediatv).

This episode also features a special story from a student of Think Media’s youtube courses, Denise Jordan. As a 73 year old woman with over 50 years of homemaking Experience, she wanted to teach young homemakers tips on cooking, cleaning, budgeting, and laundry. Her channel now has over 80,000 subscribers. (https://www.youtube.com/@homemakingwithdenise)

This show is produced and presented by Circle, where creators turn pro.