
The Marketing Scientists
Creativity in modern marketing with Ben Dutter (Power Digital)
May 31, 2024
39:39
Today's guest is Ben Dutter, the Chief Strategy Officer at Power Digital, a full-service digital agency providing customized performance marketing strategies to empower business growth. Ben has worked with brands and agencies throughout his career and also led a turnaround at Power Digital itself. Here are three things that I learned from Ben:
- How he led Power Digital's transformation after his arrival.
- If 95% of marketing tasks are going to be done by AI.
- The importance of creativity in modern marketing.
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