The Marketing Scientists cover image

The Marketing Scientists

Creativity in modern marketing with Ben Dutter (Power Digital)

May 31, 2024
39:39

Today's guest is Ben Dutter, the Chief Strategy Officer at Power Digital, a full-service digital agency providing customized performance marketing strategies to empower business growth. Ben has worked with brands and agencies throughout his career and also led a turnaround at Power Digital itself. Here are three things that I learned from Ben:

  • How he led Power Digital's transformation after his arrival. 
  • If 95% of marketing tasks are going to be done by AI.
  • The importance of creativity in modern marketing.

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