OnBase: Smashing Sales and Marketing Misalignments Ep. 578 | Inside Roku’s programmatic playbook: daily rigor, culture fit and the future of CTV
Roku’s John Rogers reveals how daily rigor, culture fit and a new programmatic playbook are shaping the future of CTV advertising.
🎙️ Episode summary
In this episode, John Rogers, director of global programmatic partnerships at Roku, takes us inside the systems and leadership principles driving Roku’s programmatic growth. We explore why the old sales playbook no longer works, how Roku balances programmatic and direct sales, and why ambiguity is becoming a competitive advantage in ad tech.
🔑 What you’ll learn
How Roku uses daily rigor to run programmatic like a high-performance engine
Why culture fit and curiosity matter more than a big Rolodex
How to empower teams to make decisions without perfect data
Why performance CTV is the next big industry shift
How collaboration across sales channels creates revenue tailwinds
💬 Standout quotes
“Daily rigor is the hill I’ll die on.” — John Rogers
“If your team doesn’t feel safe taking risks, you’ll never win.” — John RogersAbout John Rogers
John is an ad tech veteran, starting at Advertising.com in 2002. Leading teams through acquisition, hyper growth and even bankruptcy, he has developed an approach to driving client-focused teams to strong results in BD. He has been at Roku for 6 months and is developing their mid-market platform approach, focused on SSPs, DSPs and reseller partnerships.